Emma & Elsa is an innovative girls’ clothing company that designs fun, high-quality dresses and outfits to inspire confidence and creativity.
Emma & Elsa is an innovative girls’ clothing brand founded in 2015 by best friends and business partners Emma Jones and Elsa Smith. Based in Portland, Oregon, Emma & Elsa creates high-quality, comfortable dresses and outfits designed to inspire confidence and creativity in young girls. Emma, a graphic designer, and Elsa, who has a background in child development, pour their complementary skills into every whimsical piece.
Emma & Elsa’s design philosophy focuses on transforming girls’ style desires into playful prints and silhouettes that allow free, imaginative play. Every pattern celebrates childhood joy, from twirling ballerinas to vibrant rocket ships. Thoughtful design details like twirl-friendly skirts, ample pockets, and shimmery fabrics make the clothes fun to wear. The brand uses durable, high-quality fabrics in flexible fits that encourage movement and self-expression.
While mainly produced in fair-wage factories near Portland, Emma & Elsa maintains strict oversight to ensure no compromises on quality or ethics. The brand also makes giving back a priority, partnering with organizations that support girls’ confidence and creativity.
Emma & Elsa aims to delight spirited girls everywhere with original dresses and outfits designed to inspire magic in everyday moments. The brand’s founders continue to pour their souls into creating clothes girls love and that reflect the diversity of girls themselves.
Emma & Elsa pours care into every original print and silhouette. The designers start by listening directly to girls about their style desires. They then transform those wishes into playful patterns and details that speak to young imaginations.
From soft cottons and knits to flexible denim, Emma & Elsa uses fabrics that are both comfortable and durable. Clothes are made to withstand even the most active days while allowing free movement.
Emma & Elsa welcomes every girl for who she is, whether a girly-girl or spirited tomboy. The brand's models and characters represent a wide range of interests, sizes, and abilities.
While mainly produced locally in Oregon, Emma & Elsa oversees every step to ensure fair working conditions and practices. The brand uses sustainable materials whenever possible as part of its commitment to quality and ethics.
Emma & Elsa partners with organizations supporting girls' confidence, creativity, and wellbeing. A portion of proceeds is donated to empower young girls.
From special packaging to notes from the founders, Emma & Elsa strives to make every order feel like a gift. The brand also shares fun content on social media so girls can stay connected.
Emma & Elsa’s design aesthetic celebrates childhood wonder and imagination. Every original print and silhouette transports girls into a world of whimsy, from dancing ballerinas to rocket ships. The brand transforms girls’ style desires into playful patterns and thoughtful details that spark joy.
Emma & Elsa uses high-quality, durable fabrics like soft cottons, lightweight knits, and flexible denim that allow for free movement. The brand oversees production to ensure strict standards and sources sustainable fabrics when possible.
Emma & Elsa accommodates girls of all sizes, from slim to plus size. The brand includes detailed size charts to help find the perfect fit for every girl. Emma & Elsa believes in celebrating every body.
While Emma & Elsa designs all its pieces in Portland, Oregon, the vast majority are produced at a fair-wage factory close to headquarters. Local production allows for oversight at every step.
While best known for its dresses, Emma & Elsa also makes creative tops, bottoms, jackets, and more so girls can express their unique style.
Emma & Elsa stands out through its ethical production practices, inclusive celebration of all girls, and ultra-creative prints and details in every piece. The brand starts by listening to what girls want.
Emma & Elsa donates a portion of proceeds to organizations supporting girls’ confidence, creativity, and wellbeing. The brand also hosts local community events.
Best friends and business partners Emma Jones and Elsa Smith founded Emma & Elsa in Portland, Oregon in 2015. Their shared passion for imaginative design created the brand.
Emma & Elsa packages orders like gifts, adds special notes, and focuses on delighting girls. The brand also shares fun content on social media so girls can stay connected.
Founders Emma and Elsa remain dedicated to perfecting whimsical dresses and clothing girls love. The brand looks forward to expanding into a full creative lifestyle collection someday.
